Typography
Typeface
Plus Jakarta Sans supports the clarity and authority of the Penn Medicine brand. Its refined structure and strong legibility reinforce our academic distinction, while its open forms ensure accessibility across platforms.
Used consistently across communications, Plus Jakarta Sans strengthens brand recognition and creates a cohesive visual expression across the organization.
Web and digital type styles
For digital typography guidance—including web font usage, hierarchy, accessibility, and responsive type standards—refer to the Penn Medicine web and digital standards.
Print type styles
The following type styles establish hierarchy and ensure consistency across Penn Medicine materials outside of web and digital platforms. Headlines and subheads should use title case in printed materials. When punctuation introduces a complete thought, such as a question or full sentence, use sentence case.
Title case example: Preparing for Surgery
Sentence case example: What should I expect before surgery?
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Plus Jakarta Sans Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
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Plus Jakarta Sans Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
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Plus Jakarta Sans SemiBold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
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Plus Jakarta Sans Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Alternate typeface
Plus Jakarta Sans should be used whenever available as the primary Penn Medicine typeface. When unavailable due to software or system limitations, Arial may be used as an approved alternative in programs such as Word and PowerPoint®.