Giveaways and apparel

To support a strong and unified brand, all giveaway items must follow these standards:

Logo prominence

• The Penn Medicine logo must be the dominant visual.

Supporting names

• Only entity, center, institute, department and practice names are allowed to accompany the Penn Medicine logo.
• Allowed in text only, using secondary typographic treatment.
• No logo lockups, motifs or custom fonts.
• All fonts must follow approved brand typography.

Selection considerations

Choose items that:

• Are easy to reproduce clearly (print, emboss, silk-screen, etc.)
• Feature a visible, legible logo. Full-color logo is preferred.
• Are useful and long-lasting. Example: An insulated bottle over a standard plastic one

The goal is to create brand awareness and deliver a positive, lasting experience.

Small imprint areas

For items with limited space (e.g., pens, lip balm):

• Use the Penn Medicine logo only—no additional elements.
• If a second imprint area is available, it may include supporting text (e.g., entity name or web address).

Prioritize clarity and brand recognition in small-scale applications.

All promotional items must be ordered through an approved vendor.

View approved promotional vendors.

To ensure a unified and professional appearance across all Penn Medicine apparel, consistent specifications must be followed for all branded clothing items worn by employees.

• Right chest: Penn Medicine logo only
• Left chest (optional): employee name and credentials, clinical area or department name
• Left sleeve (optional): entity name

For detailed apparel specifications, please reference the complete brand guide.

Employees may purchase items from the company store or other approved and licensed vendors.