Penn Medicine Branding

Collateral
Strategic Marketing Services staff are assigned to clinical departments to guide and support marketing efforts including collateral development.
Email Signature
All email correspondence should be appropriately branded using the recommended structure.
Approved Penn Medicine Logos
The Penn Medicine logo is the primary and most visible brand component for our organization. Learn more about proper logo use.
PowerPoint
Our Branded PowerPoint template should be used for all presentations to ensure Penn Medicine’s brand strength and clarity to all audiences, both internal and external.
Promotional Items
All promotional item requests should be approved by Strategic Marketing Services to ensure that our brand is applied appropriately.
Signage
Our signage is often the first thing visitors see when coming to our facilities, making it important that our system is impactful and clearly legible.
Stationary
Our uniform stationery system communicates that each part of our brand is connected and cohesive.