Our brand is our legacy and consistent application and precise representation of our brand supports efficient marketing, higher levels of recognition and understanding in our region and across the nation.
Our Brand Guidelines are designed to facilitate a consistent system of communicating with our audience, and should be used as your go-to resource for the creation of frequently needed communication materials. They contain the tenets of our identity, including logo use, color palette, typography, and other standards.
The Office of Strategic Marketing Services is available to answer questions and advise you of the correct use of the brand for your particular need. To contact Marketing, please contact us at PennMarketing@uphs.upenn.edu
Brand Guides
- Complete Guide
This Brand Guide is your go-to resource that contains the tenets of our identity, including logo use, color palette, typography, and other standards. -
Provider-Based Materials
Practices that are on a hospital license must maintain compliance by clearly demonstrating their hospital affiliation to ensure that patients are aware. This is critical for sustaining provider-based status.