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Raina Merchant, MD

Raina Merchant, MD Physician

Associate Professor of Emergency Medicine

Dr. Merchant is employed by Penn Medicine.

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  1. He or she is not employed by Penn Medicine.
  2. He or she does not see patients in a medical practice setting.
  3. He or she sees patients but has not yet received the minimum 30 patient satisfaction reviews in the past 12 months, ensuring that the rating is statistically reliable and a true reflection of patient satisfaction.

Clinical Specialties


  • Emergency Medicine

Programs & Centers:

Board Certification:

  • Emergency Medicine, 2009

Practice Locations and Appointments

Insurance Accepted

  • Aetna US Healthcare
  • Amerihealth Caritas
  • Amerihealth Caritas Medicare
  • Cigna
  • Cigna HealthSpring
  • Clover Health Plan
  • CVS Health
  • Devon Health Services (Americare)
  • eLAP Services
  • Gateway Health Plan
  • Geisinger Health Plan
  • HealthAmerica / HealthAssurance, a Coventry Plan
  • HealthPartners
  • HealthPartners Medicare
  • HealthSmart
  • Highmark Blue Shield
  • Homestead Smart Health Plans
  • Horizon Blue Cross Blue Shield of New Jersey
  • Humana / Choicecare
  • Independence Blue Cross (Keystone East)
  • Intergroup
  • Keystone First
  • Keystone First Medicare
  • Multiplan
  • NJ Medicaid
  • NJ Qualcare
  • Oxford Health Plan
  • PA Health and Wellness (Centene) Medicare
  • PA Medicaid
  • PA Medicare
  • Preferred Health Care/LGH
  • Provider Partners Health Plan
  • Rail Road Medicare / Palmetto GBA
  • Remedy Partners at Penn Medicine
  • Tricare
  • United Healthcare
  • UnitedHealthcare Community Plan
  • US Family Health Plan
  • Veterans Choice Program

Education and Training

Medical School: University of Chicago
Residency: University of Chicago Medical Center


American Heart Association, National International Liaison Committee on Resuscitation, International Leonard Davis Institute of Behavioral Economics Summer Minority Research Program, Local Leonard Davis Institute of Behavioral Economics, Local NAM Emerging Leader, National National Academy of Science, Labx, National Society for Academic Emergency Medicine, National

Hospital Affiliation

Dr. Merchant is employed by Penn Medicine.

Hospital Privileges:

  • Hospital of the University of Pennsylvania: Has privileges to treat patients in the hospital.
  • Penn Presbyterian Medical Center: Has privileges to treat patients in the hospital.
  • Pennsylvania Hospital: On the medical staff, but does not have privileges to treat patients in the hospital.


Description of Research Expertise:

Dr. Merchant is an Assistant Professor of Emergency Medicine at the University of Pennsylvania and has a secondary appointment in the Department of Internal Medicine and Department of Anesthesia and Critical Care. She is a Co-Director of the RWJF Clinical Scholars Program at the University of Pennsylvania and the Director of the Penn Social Media and Health Innovation Lab ( Her research interest is in diffusion of innovation, social media, public health, and resuscitation science. Her work involves development and testing of health related mobile apps and she has conducted several projects evaluating health communication on social/mobile media sites like Facebook, Yelp, Foursquare, Gigwalk, and others. She additionally runs a Twitter lab which analyzes tweets related to resuscitation, critical care, and public health/policy. Much of her work bridges new technologies in the field of cardiovascular health. In this context, she is the Director of the MyHeartMap Challenge, ( a social media and crowdsourcing project aimed at improving AED access and awareness by engaging the public to serve as citizen scientist. Dr. Merchant was recently recognized by the Robert Wood Johnson Foundation as one of 10 young investigators likely to have a significant impact on the future of health and healthcare in the US.

Selected Publications:

Newsweek: People who Post About God on Facebook are More Likely to Have This Serious Medical Condition, Researchers Find : 2019.

CBS3: Study: Researchers Can Predict Medical Conditions From Facebook Profiles : 2019.

Merchant RM, Asch DA, Crutchley P, Ungar LH, Guntuku SG, Eichstaedt J, HillS, Padrez K, Smith RJ, Schwartz HA.: Medical condition are predictable from social media posts Plos One 14 (6): e0215476,2019.

New York Post: Scientists can predict medical conditions off your Facebook posts : 2019.

PsychCentral: Social Media Data Used to ID Mental Health Conditions and Diabetes : 2019.

NY Daily News: Your Facebook profile may reveal whether you have a medical condition, study says. : 2019.

Phillips CA, Hunt A, Salvesen-Quinn M, Guerra J, Schapira MM, Bailey LC, Merchant RM.: Health-related Google Search Patterns of Parents of Pediatric Oncology Patients Pediatric Blood and Cancer. : e27795,2019.

Agarwal A, Merchant RM: Told, the most used word in negative online hospital reviews Journal of General Internal Medicine 14 : 2019.

Asch JM, Asch DA, Klinger EV, Marks J, Sadek N, Merchant RM: Google search histories of patients presenting to an emergency department: an observational study. BMJ Open 9 (2): 2019.

seltzer E, Goldshear J, Guntuku SC, Grande D, Asch DA, Klinger EV, Merchant RM: Patients willingness to share digital health and non-health data for research: a cross-sectional study BMC Medical Informatics : 2019.

Academic Contact Info

PCAM, 3400 Civic Center Blvd, 14th floor, Innovation Suite
Philadelphia, PA 19104
Patient appointments: 800-789-7366 (PENN)