Tanya Andreadis has re-joined Penn Medicine as chief Marketing officer and VP of Marketing and Patient Engagement for UPHS. In this role, she is accountable for all marketing functions across the health system, enhancing our reputation on the local, regional, and national levels and developing campaigns to support business goals. Most recently, Andreadis was CMO for UCLA Health, where she led a new approach to the patient journey with a reimagined "front door to care,” turning websites and apps into places where people have their needs met and enhancing call centers. From 2012 to 2019, Andreadis served as associate CMO for Digital Engagement at Penn Medicine. During that time, she made a significant impact on modernizing our digital strategy, leading the development of mobile responsive websites, multi-channel campaigns, and digital business growth initiatives.