This year’s Penn’s Way Campaign has kicked off, with a fundraising goal of $1.6 million. Over 5,000 organizations will be represented through three umbrella organizations: United Way, Penn Medicine and, new this year, the Philadelphia Alliance for Change (PAC), which includes all of the organizations from the Center for Responsible Funding, and more.   The combined campaign between the University and Penn Medicine runs through Friday, November 10. 

This year also features a new website –  www.pennsway.upenn.edu – and a social media campaign. We want you to share your story about why you give. Simply post a picture with an explanation, in 140 characters or less, of how you are contributing to the local or global community and your reason why that organization is important to you with the hashtag #OurWayPennsWay. Some of the stories will be featured on some of Penn’s Social Media channels during the campaign and those selected could win a prize and chance to be featured in next year’s Penn’s Way photoshoot campaign!